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I use rigorous research to understand what it takes for emerging technologies to move into real-world use. I help teams identify promising applications, understand customer needs and barriers to adoption, and make informed product, market, and commercialization decisions.
My work spans drones, robotics, and AI across the U.S. and China. I combine interviews, product and market data, and quasi-experimental designs to examine how customer behavior, organizational incentives, and market conditions shape adoption. My research has been funded by the National Science Foundation and published in Academy of Management Discoveries.
I hold a PhD in Engineering and Public Policy from Carnegie Mellon University. I also teach emerging technologies and design thinking at the University of Washington.
Research & Insights
I study why some emerging technologies gain traction in markets and organizations while others stall. I examine how firms, workers, and institutions respond to technological change, drawing on large-scale data and 100+ interviews with founders, investors, enterprise buyers, faculty, and policymakers.
Teaching & Applied Learning
I design and teach courses on emerging technologies, innovation, and entrepreneurship. Through case discussions, customer discovery, and design-thinking workshops, I help learners question assumptions, evaluate opportunities, and apply ideas to practical problems.
Commercialization & Partnerships
I work with startups, university researchers, and industry partners to assess market opportunities and adoption barriers. My experience includes evaluating early-stage technologies, coordinating collaborative research, and connecting technology providers with prospective buyers.
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